From Working Groups to Parliament: Delivering the Maratona dell’Udito 2026
We managed the branding and event production for the XI Maratona dell’Udito on behalf of Udito Italia. The agency’s scope included coordinating expert working groups focused on hearing health, road safety, and acoustic well-being. This collaboration culminated in an institutional briefing held today at the Sala della Regina, Palazzo Montecitorio. During the event, we facilitated […]
OIKO’s Strategies for Host Cities of the FIBA Youth Eurobasket
During the FIBA Youth EuroBasket Workshop in Munich, our CEO, Giancarlo Alfani and our Key Account Manager for FIBA Europe, Vincent Boutillier were invited to present OIKO and to discuss the power of effective branding for the upcoming FIBA Youth EuroBasket and Small Countries European Championships 2026. Following the creation of the branding identity for […]
OIKO has renewed its partnership with Peak Sport
OIKO has renewed its partnership with Peak Sport, a collaboration that continues to reach new heights on the world’s most prestigious sporting stage. The Milano-Cortina 2026 Winter Olympics mark a significant milestone, as the “Peak Squad” is expanding faster than ever, with a growing number of National Olympic Committees and Federations choosing Peak for their […]
Universal Design: Creating a “For All” Brand Identity for the Cammino Grande di Celestino
Oiko developed the new communication strategy for the enhancement project of the Cammino Grande di Celestino, “A Journey for All“. Our team led the inclusive design process, translating the values of accessibility into a clear, impactful, and user-friendly visual wayfinding system. Moving beyond the traditional category-based approach, we embraced a vision centered on people. By applying […]
Oiko’s branding concept for UIPM now live
Our CEO, Giancarlo Alfani, is in Beijing, China today for an important step forward in integrating Obstacle sport within UIPM. OIKO created the full brand and visual identity for the first-ever UIPM Obstacle World Championships. As the debut event for this new sport inside the Federation, the brand needed to feel fresh, energetic, and easy […]
Oiko’s Next Stop: WTM London!
As Oiko celebrates its 25th anniversary, it continues to evolve and grow — this time embarking on a new journey that bridges creativity and travel. Our collaboration with Gray Line, one of the world’s leading tourism brands, marks the start of an exciting chapter — one that connects our design expertise with the experiences that […]
Nonno Ascoltami! 2025 – XVI Edition Launches Across Italy
The countdown has begun: in just one month, the sixteenth edition of “Nonno Ascoltami!” will take place, reaffirming itself as a national campaign of prevention and awareness dedicated to hearing health and community well-being. What started as a local initiative has grown into a nationwide movement, bringing together citizens, institutions, partners, and volunteers with a […]
OIKO Expands UIPM 3D Stadium Project with Three Unique Venues
Following the launch of the fully customizable 3D stadium for the World Cup series, OIKO has taken a further step forward by creating two distinct virtual venues designed to reflect the diversity and adaptability of UIPM competitions. The three environments include: A stadium arena, showcasing how modern pentathlon can thrive in large-scale sports infrastructures. A […]
OIKO Continues Creative Partnership with UIPM in 2025
In 2025, OIKO reaffirms its role as the creative partner of UIPM, leading the design and development of the visual identity for more than a dozen international competitions. Building on the foundations laid in 2024, OIKO continues to craft distinctive logos, secondary graphic elements, and adaptable dressing sets that give each discipline—whether Pentathlon, Biathle, Triathle, […]
IoRiparto 2025 – Season Wrap-Up
The 2025 edition of IoRiparto has come to a close, marking another successful chapter for the OIKO initiative dedicated to spreading digital culture in Italy. Through a hybrid format of interviews and live talks, IoRiparto brought together university professors, entrepreneurs, and leading voices from the national digital scene. This year, the format returned with four […]