During the FIBA Youth EuroBasket Workshop in Munich, our CEO, Giancarlo Alfani and our Key Account Manager for FIBA Europe, Vincent Boutillier were invited to present OIKO and to discuss the power of effective branding for the upcoming FIBA Youth EuroBasket and Small Countries European Championships 2026.

Following the creation of the branding identity for these 2 competitions, FIBA Europe gave us the opportunity to continue the branding development of these 2 competitions with the presentation of possible dressing packages and other event activations, with the desire to expand the competition to a city-wide festival in the host cities. In particular, we presented solutions to help LOCs maximize their impact through professional venue dressing, maintaining the visual unity and prestige of the brand across all competitions.