Oiko’s branding concept for UIPM now live

Oiko’s branding concept for UIPM now live

Our CEO, Giancarlo Alfani, is in Beijing, China today for an important step forward in integrating Obstacle sport within UIPM.
OIKO created the full brand and visual identity for the first-ever UIPM Obstacle World Championships.
As the debut event for this new sport inside the Federation, the brand needed to feel fresh, energetic, and easy to understand around the world. Our team developed a bold visual system that shows OIKO’s skill in building strong, global identities for major sports organizations, especially for important first-time events like this one.
We’re proud to have partnered with UIPM on such a key global moment.

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