Oiko developed the new communication strategy for the enhancement project of the Cammino Grande di Celestino, “A Journey for All“. Our team led the inclusive design process, translating the values of accessibility into a clear, impactful, and user-friendly visual wayfinding system.

Moving beyond the traditional category-based approach, we embraced a vision centered on people. By applying Universal Design principles from the earliest stages of development, we created an accessible adaptation of the official logo, integrating the “For All” designation through a highly legible and inclusive typeface. We also developed the project’s strategic communication plan, outlining its ongoing and future activities.

This visual identified enables visitors to immediately recognize fully accessible sections of the route, including segments suitable for Joëlette-assisted mobility. Through a carefully structured information architecture, the project bridges the gap between physical infrastructure and user perception, transforming the route into a truly inclusive experience, a genuine “Journey for All”.