An Ambitious Project

Our journey to this significant milestone began in Slovenia in June 2023 when FIBA Europe announced to us it’s desire to unify all European youth basketball tournaments under a single identity.
After months of planning and consultations, examining the different sport brand’s architectures, we found a symbol, a tangible sign of FIBA Europe commitment to youth unity and excellence that will respond to many uses, in many countries and for many medias.

Logo Reveal During FIBA Draws

The new logo was launched during the FIBA Youth EuroBasket and European Championship for Small Countries 2024 draw that took place on the 6th of February in Freising, Germany.
With this new identity we introduced a vision of sports branding, from competitions to community events, that marks a pivotal shift towards simplicity and modernity, shedding outdated conventions in favour of a clean and minimalist design approach.

REBRAND, RESHAPE, REVEAL