Successful rebranding for UIPM ahead of Paris 2024

28 June 2023
Posted in News
28 June 2023 Editor

Successful rebranding for UIPM ahead of Paris 2024

OIKO has been the partner agency for a rebranding initiative from UIPM that aims to add prestige and relevance to all competitions on the road to Paris 2024.
The UIPM Executive Board has agreed to a proposal – first tabled at UIPM 2022 Congress – for numerous competitions to be assigned the status of UIPM Pentathlon Challenger.
The Pentathlon Challenger label in the Paris 2024 cycle applies to a series of four Olympic ranking competitions run by National Federations outside of the UIPM competition circuit.
This rebrand is also designed to standardise actions and procedures for the four competitions in the series and give more visibility, clarity and adherence to the Olympic qualification pathway.
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