UIPM, is the governing body of Modern Pentathlon. It is responsible for the development promotion and control of Modern Pentathlon competitions worldwide.
UIPM approached OIKO to focus on reviewing its own branding concept, create consistency within UIPM internal usage of brand and to establish an improved and stronger relationship between the audience (fan) and the sport.
Today a successful brand has to be consistent in its communication and experience across many applications. Oiko worked tightly to this brief creating a credible and inspiring new concept with main attention to empowering the UIPM brand and creating a culture of its ‘Evolution’ as a natural process.
With the remarkable legacy of this sport that embodies multiple disciplines Oiko focused on the core of its brand and the value that represents