UIPM – 73rd Congress Branding

As the creative force behind the branding of the 73rd UIPM Congress, OIKO was entrusted with developing the event’s entire visual identity, starting from the design of the new Congress logo and extending to all visual elements. Our mission was to craft a concept that highlights the rich traditions and cultural heritage of Saudi Arabia. Drawing inspiration from intricate, handwoven carpets adorned with vibrant patterns and colors, we sought to reflect the essence of Saudi artistry. This approach allowed us to capture and reimagine the geometric beauty and timeless allure of Saudi art across all event materials.

The scope of our work encompassed creating a unique and meaningful event logo, along with a cohesive suite of digital assets and various event-related articles. Each piece was meticulously designed to embody the cultural narrative and visual elegance of Saudi traditions, seamlessly blending history with a modern visual aesthetic that resonates with the event’s global audience.