OIKO recently headed to the stunning shores of Lake Garda to partner with Peak Sport for an intensive multi-day production and coordination project. Against the backdrop of Italy’s most iconic alpine lake, we combined high-end content creation and event management.
Visual Storytelling: The Running Collections
Our creative team was tasked with capturing the essence of Peak Sport’s latest running gear. We produced a comprehensive suite of photo and video assets designed for global marketing campaigns, focusing on:
- Technical Performance: Highlighting the breathability and durability of the fabrics during high-intensity movement.
- Lifestyle Integration: Showcasing the versatility of the collections from the lakeside trails to the local mountain paths.
- Dynamic Motion: Utilizing high-speed cinematography to emphasize the ergonomic design of Peak’s footwear.
Full-Scale Event Coordination
Beyond the lens, OIKO served as the central nervous system for Peak Sport’s presence at the event. Coordination is in our DNA, and for this project, we acted as the primary liaison between:
- Brand & Athletes: Managing schedules and ensuring Peak’s ambassadors were supported and visualy captured during the competitions.
- Event Organizers: Streamlining communication to ensure brand visibility was maximized.
- Production Logistics: Navigating the complex terrain of Lake Garda to ensure every shoot location was secured and timed perfectly with the natural light.
Action from the Heart of the Race
We didn’t just shoot the gear; we shot the performance. OIKO captured the raw energy of the competition itself, providing Peak Sport with authentic race-day content. From the starting gun to the podium finishes, our team was embedded in the race to document the spirit of the running community.
“At Lake Garda, we didn’t just document an event; we helped build the bridge between the brand’s vision and the reality of the race. It was about capturing peak performance in its natural element.” — Giancarlo Alfani, CEO of OIKO
