Oiko is proud to have contributed to the branding of the UIPM 2024 Congress, set to take place in Riyadh, through an approach that celebrates the unique richness of Arabic culture and creates a distinctive visual identity for this important international event. At the heart of this project is the official congress logo—a symbol that encapsulates tradition, modernity, and cultural identity.

A Concept Inspired by Oriental Carpets

The logo design was born from a thorough study of the patterns and motifs found in oriental carpets, which serve as symbols of beauty, craftsmanship, and centuries-old cultural roots in the Arab world. These artistic details, which have told stories and expressed identities through intricate weaves and vibrant colors for generations, inspired a dynamic and striking visual identity capable of representing the elegance and vibrancy of the congress.

The final logo embodies a perfect balance between tradition and modernity, effectively capturing the spirit of the UIPM 2024 Congress in a way that resonates with both local and global audiences.

A Visual Identity Extended Across All Congress Materials

From the development of the logo, the identity of the UIPM 2024 Congress has been applied to a wide range of materials, meticulously crafted to ensure a cohesive and impactful visual presence. Our work encompassed:

• Stage Backdrops: Designed to enhance the congress atmosphere and ensure elegance and visual cohesion throughout speeches and presentations.
• Presentation Templates: Sleek and functional designs reflecting the new identity, providing a professional experience for all presentations.
• Bottle Labels and Voting Cards: Even in the smallest details, the visual identity was carefully curated to deliver a touch of sophistication.
• Posters and Roll-Ups: Essential elements to create focal points and inform attendees, designed to be both eye-catching and consistent with the overall image.
• Additional Graphic Materials: From room setups to brochures, every element was crafted to tell a coherent visual story that accompanies attendees throughout the congress.

A Wish for the Future

With pride in contributing to the success of such a meaningful congress for UIPM, we extend our best wishes for a successful event to all participants. Good luck to the candidates running for the election of the new president—may the congress foster dialogue, progress, and new opportunities.