8 July 2019 Editor

OIKO chosen by Peak International to announce the launch of New PEAK “TAICHI” Smart Running Shoes in Europe


Commissioned by the Chinese giant manufacturer of Sport Apparel, a product campaign launched in over 113 countries.
Oiko speaks Chinese. After a meeting in China in July 2019 between Oiko representatives and the summits of the Asian brand, the communication agency based in Pescara is entrusted with the international launch of the new Smart Running Shoe PEAK “TAICHI KING”, produced by Peak Sport.
With this new challenge Oiko crosses Europe borders and presents itself on the global market with its communication strategies.
From Quanzhou, a port city on the Chinese east coast, opposite to the island of Taiwan, to the European and American markets with a product campaign distributed in over 113 countries.

PEAK-TAICHI, is made of P4U, a smart polymer material that can react to environmental stress. The new midsole material jointly developed by Peak Sport and China’s top scientists specialising in smart polymer materials, enables the running shoe to adjust its contour and other functionalities based on the movements of the wearer, providing an optimum experience in terms of comfort. With full ownership of the associated intellectual property.

Oiko will manage the communication of this new technology already known and used in the sport field across China.

“A new challenge for our agency – said business partners Giancarlo Alfani and Giulio Vitale -. We are taking the international market, continuing our communication engagement in sporting environments, one of the leading sectors of our business”

OIKO is a leading branding and advertising agency founded in 1999, with particular expertise in sport, based in Italy. The majority of its signature work is within the sport industry for International Federations and clients who compete at the highest levels across the globe, such as Fiba-International Basket Federation, Fim – Fédération Internationale de Motocyclisme and Uipm- Union Internationale de Pentathlon Moderne.

Oiko offers experience and expertise with sport branding, providing design solutions for communication and marketing, from redesigning the corporate identity to brand relaunch, from event branding and venue dressing to a corporate hospitality programme, logistics and events concept.

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