This year marks a special milestone for one of Italy’s most anticipated healthcare events, “Nonno Ascoltami!” – celebrating 15 years of raising awareness about hearing health. Oiko is proud to once again spearhead this national campaign, dedicated to promoting hearing health and prevention.
For over a decade, “Nonno Ascoltami!” has transformed public squares throughout Italy into spaces of education and community, spreading its message every Sunday during September and October of each year. This ongoing commitment continues to inspire thousands, making hearing health a priority for people of all ages.
Each edition of “Nonno Ascoltami!” presents a unique organizational challenge, one that Oiko meets with expertise in event production, management, and coordination. From carefully selecting the ideal locations to collaborating with top-tier technical partners and medical professionals, every aspect is thoughtfully planned to ensure a seamless experience. Oiko’s attention to detail ensures that the campaign consistently delivers its important message with impact and precision.
Tangible and impactful results:
• Over 500 volunteers participate each year
• More than 250 specialists and healthcare professionals are present in the squares
• Strong collaboration with local administrations across Italy
• In the latest edition, 2,000 citizens benefited from free hearing tests
These impressive numbers reflect the widespread reach and positive impact of “Nonno Ascoltami!” year after year.
All of this is made possible by meticulous planning and detailed logistics, ensuring that each stop on the roadshow runs seamlessly. Oiko works tirelessly to create an event that is much more than just free hearing tests. Through collaborations with cultural associations and entertainment groups, “Nonno Ascoltami!” becomes a moment of community, celebration, and enjoyment.
The event has grown into a highly anticipated occasion, with a prevention campaign that expands each year, reaching and engaging thousands of people. Celebrating this 15-year milestone is a testament to the dedication and cohesion of our team and the partners who make it all possible.