Creating an Engaging Corner for Metamer at the FLA: Oiko’s Approach

6 November 2024
Posted in News
6 November 2024 Editor

Creating an Engaging Corner for Metamer at the FLA: Oiko’s Approach

Oiko is proud to support Metamer, the main partner of the FLA (Festival di Libri e Altrecose), with a dynamic corner designed to engage festival-goers throughout the event. Here’s how we brought this concept to life:

  • Concept Development: We crafted a unique concept that highlights Metamer’s role as the main partner of the festival. The corner is designed to attract and engage visitors, encouraging interaction with Metamer through creative and memorable experiences.

  • Purpose and Communication Strategy: To maximize audience engagement, we devised a targeted communication strategy. This includes high-visibility social media exposure, distributing branded merchandise to participants, and delivering impactful messaging that resonates with festival attendees.

  • Detailed Design: In collaboration with our graphic design department, we developed every detail of the corner’s layout and visuals, ensuring it reflects both Metamer’s brand and the vibrant energy of the FLA.

  • Mock-Up Presentation: A comprehensive mock-up was created and presented to the client to ensure alignment with their vision. (See attached for details.)

  • Operational Coordination: Our team managed each operational phase, from liaising with suppliers and creating final production files to handling logistics and resource coordination, ensuring a seamless process from concept to execution.

  • Onsite Setup and Teardown: Finally, we will oversee the installation and dismantling phases, ensuring the corner is fully operational and ready to welcome festival visitors.

The FLA kicks off tomorrow and runs through Sunday, November 10th. We’re excited to see Metamer’s corner come to life and contribute to the vibrant festival atmosphere. Stay tuned for updates from Oiko at the FLA!

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